Leveraging Seasonal Tourism

In the Cape, we’re extremely adept at doing summer. As a person who is a vehement foe of excessive heat, I don’t quite get it. I understand most enjoy the constant sun and heat of lengthy days; however, we are typecasting the Cape to our seasonal detriment. The Secret Season movement has had a limited impact.

This lopsided view of what quantifies as an asset to the Cape, is evident in Lufthansa, Virgin Atlantic, Edelweiss and Air France withdrawing and many other air carriers offering a reduced service during the austral winter.  Is May to October in the Cape really that bad? Whose view have we listened to on what is good weather and what is not? If it’s our fellow South Africans, then we’re getting the wrong advice from a biased source. The rest of South Africa knows the milder days of bone-dry winters; of course they’d lament ours.

Northern European summers often resemble our good winter days and some countries are crying out for 16°C highs between May and September. BRICS-nations, like India and China, are stiflingly humid and hot during these months and obviously, the Gulf States are like blast furnaces. The Indians and Chinese would relish our off-season. Although our friends from the UAE, Oman and Qatar may not indulge in the wine, they’ll revel in the associated amenities and other tourism activities.

The Cape is one of the few places on the African continent that truly has seasons, and seasons are a valuable asset. Just ask the town of Bright in Victoria, Australia. Its tourism marketing is focused on the town’s plethora of northern hemisphere trees that change vivid shades in the austral autumn, exceedingly rare to see in our hemisphere.

Locally, the West Coast and Namaqualand does this well during the springtime. Granted, some areas of this region can appear pretty barren during the rest of the year; daisies popping up on any open piece of land are a welcome scenic respite and an obvious draw-card.

The Cape Winelands and the Western Cape as a whole, should be making a more concerted and consolidated effort to debunk the myth that seasons = bad. Not that the provincial tourism authorities haven’t tried, but the entire tourism/conferencing industry, and even local governments, need to help in debunking this myth, to build a more calendar-ubiquitous tourism economy.

Seasons offer diversity and choice. Durban may offer ‘South Africa’s warmest welcome.’ However, where we can offer a warm welcome, a mild welcome or a refreshing welcome, Durban only has a warmest and outright sweaty welcome on offer. Seasons are an asset, we should use it.

No insult intended – just not a personal fan of humidity with heat… Some like it hot😉

Urban and some rural landscaping in parts of the Western Cape have failed to cement this. There has been a huge push nationally to use indigenous trees only. This has often resulted in towns planting Fever Trees and other odd choices as street trees. Guess what landscape designers? A tree knows no geo-political boundaries. A tree, although classified as South African indigenous, if from the Lowveld (or elsewhere in SA), is still as exotic to the Cape as an Oak or Liquidambar. If it’s not from the Cape Floristic Kingdom, to nature, it’s foreign. Plus, the aesthetic treatment given to our Winelands towns is the Phalaborwa-look; neither unique, nor apt. A town good at preserving Wineland’s heritage, is Stellenbosch, ardently preserving the Eikestad (oak city) moniker and using urban landscape as a tourism draw.

Other towns can and must do the same, especially those struggling to get on the tourist map. Let’s leverage every asset we have; the blossoming orchards in spring, the warm, balmy grape harvest of summer, the vivid tones of changing leaves of autumn and the verdant fields and snow-capped peaks of winter. Lastly, we need to sell it!

The passage of seasons near Du Toitskloof Cellar - from the same spot at 9:00am in May, July, October & January

The passage of seasons near Du Toitskloof Cellar – from the same spot at 9:00am in May, July, October & January

By: Andres de Wet

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