Master-Coup For Winelands

Arnold Tanzer (MasterChef: Food on the Move), Samantha Linsell (MasterChef Food Stylist: Drizzle&Dip), Benny Masekwameng (MasterChef Judge)

Arnold Tanzer (MasterChef: Food on the Move), Samantha Linsell (MasterChef Food Stylist: Drizzle&Dip), Benny Masekwameng (MasterChef Judge)

MasterChef season two began airing on M-NET with great fanfare, being heavily punted by the South African pay-TV broadcaster and well-received by the South African viewing public. What can be said with the greatest conviction is that the production quality of this hit reality TV-series is beyond compare. The food styling, wine presentation, culinary complexity, camera work and post-production mastery have not been seen on this level in local South African productions, until now.

How lucky are we that this reality TV masterpiece takes place at Nederburg in Paarl, a huge coup for the Cape Winelands. We can only hope that international TV-stations will snap up this series from M-NET, to give our region some exposure outside of Africa and DStv’s footprint. The show puts the Cape on show, both scenically and culinarily. Seafood on the West Coast, to traditional Cape-cuisine in the Winelands, Cape Malay in the city’s Bo-Kaap to food on the open fire at Mzoli’s in Gugulethu – it is proudly South African and boastful of the diversity in a mere 150km radius of Cape Town in every possible way.

MasterChef has popularised food and wine. It has turned its creative masters into overnight sensations. We have been fortunate enough to host the friendly, knowledgeable and talented Benny Masekwameng (MasterChef SA judge) at DuToitskloof Cellar, at a culinary competition in August 2012. It has made food and wine “hip and happening” again, taking the passion out of 5-star restaurants and classy wine estates and right into people’s hearts and homes.

I had reservations about the show, prior to season one’s launch in March of 2012. The Australian version of the show is stellar, albeit extremely lengthy, and tops their national viewership rankings. The American version, although boasting Gordon Ramsay, was an epic fail. The U.S. need for speed trumped the format, with the series feeling rushed, one was unable to emotionally attach to the contestants and the challenges and culinary complexity was lackluster to say the least. Not with MasterChef SA however. They opted for a hybrid between the Australian and American versions and their season two, seems to be following the successful former’s format more closely than season one.

The largest reservation was about South African broadcasters’ Johannesburg-centricity. As much as the economic juggernaut has the bulk of local television infrastructure; a culinary, viticulture and fresh-produce capital it is not. Any thought of a culinary contest being held on the Highveld was as absurd as having a mining-entrepreneurship ‘Apprentice’ series set in Cape Town. To my delight, Paarl emerged bright, mountainous and carpeted in vines, on screen; a mere twenty minutes drive from our cellar’s front door.

We hope the start of season two will bolster interest in the Cape Winelands even more, as a scenic culinary and viticulture destination beyond compare. It is hoped it will broaden the scope of people’s perceptions of the region, of being more than just Stellenbosch. When you’re struck by the helicopter-shot panorama of the approach to the MasterChef kitchen, notice the mountains beyond. There lies the gateway to our region, just a few kilometers over the peaks.

Hopefully, our region too, can learn lessons from this show. Popularisation can be positive if it’s done sensitively, fusing the genuineness of what you have to offer with intense public interest. Given that MasterChef is only a mountain range away, here’s to foisting our region into the popular spotlight.

By: Andres de Wet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s