Madiba’s Lessons For Business

The children were always close to Madiba's heart. We try to perpetuate this love - showing it through the Fairhills learner nutrition programme, amongst others.

The children were always close to Madiba’s heart. We try to perpetuate this love – showing it through the Fairhills learner nutrition programme, amongst others.

The father of modern South Africa passed away peacefully on the 5th of December at 20:40 SAST. This marked the end of an era for our nation, an era of transformation, reconciliation and selfless leadership lead by the moral compass of our greatest son. This great southern nation has just concluded ten days of mourning in what has been, an emotional roller-coaster for most. Obviously, he too is only mortal, and all mortals have their detractors. Minority negativity aside, no man has done more to unite differing opinion, ethnicities, ideologies and religions than Nelson Rolihlahla Mandela.

Does this mean South Africa’s work is over? No, furthest from it. Mandela merely built a multi-racial and democratic foundation on which the hopes and dreams of all South Africans must be built. He could never have fixed decades of legislated segregation and centuries of ethnic bigotry in his five year presidency and near twenty-four years of post-imprisonment. His work is up to us now; the torch of his legacy has been passed to the fifty-million children of the south.

South African businesses have their role to play. Madiba has also taught the private-sector valuable lessons about becoming part of positive change. It has been said by some that he was a socialist, even a communist, at heart. There is truth in this. However, Mandela was foremost a pragmatist, a learned man and a listener; he realised the world had changed, he realised all sectors were needed to build a nation, non-governmental, governmental and private. Rather than being a rigid idealist, he adapted his vision to a changing world, just as he expected far-Right-and-Left South Africans to adapt theirs. Instead of nationalising every strategic industry, he chose to teach industry something more valuable.

Ubuntu: Encompassing all noble human virtues, I am me because of you. So it must be with business in South Africa. Business will always need to pursue a profit, for without profit, small businesses, entrepreneurs and corporations cease to exist. Without it, job-creation will unsustainably fall completely upon the shoulders of the State and entrepreneurship and private-innovation will perish. However, we must do so responsibly, sustainably and inclusively. We must do so in the spirit of Ubuntu, where no cog within the machine of humanity and indeed, business, can exist without the other; the hands that pick, the hands that transport, the hands that vinify, the hands that market and those that manage; neither can work if the other does not.

With our troubled past, the need for corporate social responsibility in no stronger than in South Africa. Madiba had influenced our company, as we awoke early to the needs of our community. Thus, we did not hesitate to join Origin Wines in starting our FairTrade, Fairhills project. He opened our eyes to our responsibility as not only being to our clientèle, but also to our people.

We pledge as a company to live his ideals, we promise to perpetuate his legacy in our own small way. We are all responsible: labour, business, individuals, government, irrespective of dark or light complexion. It may sound opportunistic for a company to hop on the Mabida bandwagon. However, his call for change, his call for compassion and his call for Pan-African-betterment knew no bounds. We will continue to do what we can to fulfil his dreams. For his dreams weren’t his own, they were the dreams of a nation.

By Andres de Wet

Age Time Bomb

In numerous developed countries, particularly places like Italy and Japan, an ageing demographic is becoming problematic. The recent financial crisis was a contributing factor to short term economic contraction, but gone are the days of long-term rapid growth for these nations, as the population shrinks and the workforce ages.

It may be somewhat shocking to our colleagues in the developed world, but farm employers are responsible for housing their employees and immediate families from birth to death. No other sector in South Africa works in this way, and probably few economic sectors anywhere in the world. Whatever the argument may be for and against, this is the status quo that has been entrenched in our labour legislation and secure of tenure.

This creates a plural problem; agriculture is heavily burdened by additional responsibility and financial burden, as rural employees are burdened by their work and domicile being inextricably linked. It creates a level of insecurity amongst both parties: employer and employee. As aforementioned, it is the standard arrangement from the distant past. Creating more independence will be difficult and may take a generation or two. As for now, farm-owner and farmer-worker remain linked by land, law and legacy.

One issue threatens employer and employee: an ageing workforce. Just as the introductory analogy places strain on developed nations, the swelling population of rural retirees is causing logistical stress and infrastructural shortages. By law, retirees must be accommodated on the farms where previously employed; but there are just so many homes.

When a family home is occupied by an unproductive retiree, it means that a productive young family cannot be accommodated and more jobs cannot be created. This is a cruel truism, not to insinuate our elderly do not require our care and affection, but rather to find a workable solution that sees the elderly, the productive youthful and agri-business owner benefit. This too, is important for a country with chronic unemployment and farms that are generally understaffed and financially overburdened.

Looking for a holistic solution, we would like to embark on the same mutually beneficial journey we have taken with Lorraine Primary School, our early-childhood development programme and the FairExchange Healthcare Post. The long-term solution is not working farm-by-farm, but by looking after the needs of the aged as an entire Fairhills community. The retirees have similar needs and similar issues, these might include lack-of-mobility, need for additional healthcare, easily managed and maintained housing etc.

The darker side lurks beneath; where as any young family could become aggrieved by elderly parents resisting their moving into the limelight, so a similar specter can lurk in farming communities. This happens when retirees become belligerent when asked to move to smaller staff-homes for a couple, allowing working families with children to move into the larger family staff-homes. This downsizing with age is a natural progression, but this logic is often conflated with being relegated. This could be remedied if the elderly have a life-path that provides late-in-life dignity and services, but allows farms to get on with what they’re supposed to do, produce. Effective production can only occur if the infrastructure is used at optimum and the workforce is productive.

We need to work steadily towards a revolutionary retirement policy and plan for the Fairhills community. As we have pioneered healthcare and education through our stellar Fairtrade project, so we can pioneer a new vision for the rural aged; one of dignity, care and mutual benefit, thereby giving the old, young and business peace-of-mind.

Community Clinic Launched for DuToitskloof Labour

Fair Exchange rural clinic on opening day

Fair Exchange rural clinic on opening day

On 13 May 2013, Fairhills Project, DuToitskloof Wines’ Fairtrade empowerment project, opened the new community clinic adjacent to the improved Lorraine Primary School. This project will complete a consolidated community service node, in this proximal location for associated farm labour. 

Together with a generous R720,000 grant from WM Morrisons and cooperation with our cellar, Fair Exchange and Origin, The mobile healthcare unit and Fair Exchange clinic was launched to much fanfare this Monday. The grant was handed over to the Fairhills Project by representatives from WM Morrisons United Kingdom.

Not only will Lorraine Primary now cater to all learners from grades one through seven, quality primary medical services will be available to all Fairhills’ farm employees, free of charge. This development expands the services on offer within this innovative empowerment project, which already includes psychological services, day-care facilities, above-standard housing, green-energy for heating and quality primary education services.

The community library will be moving to the new facility, to make way for an expanded and heavily-utilised community computer centre. This state-of-the-art facility is not only available to all learners, but provides the community with access to information technology and doubles as an adult-learning centre. The new infrastructure is fully air-conditioned, with the Western Cape Dept. of Health assisting with equipment, maintenance and logistics at the new clinic.

The clinic boasts a sick-bay with television and all primary medical equipment, a consultation room, a waiting room, administrative office and full bathroom facilities. The clinic sports a unique mobile healthcare centre; fully equipped and on wheels, this innovative concept brings healthcare to each producer farm within the Fairhills’ family.

The relocated library provides the same quality services the project members’ have become accustomed to, including up-to-date computer technology, multi-media tools and even, two PlayStation ports for the young-ones.

Landscape improvements are also being implemented to address the secondary, but important aspect, of an attractive and livable community, building pride-of-place. Outdoor play-spaces for the learners are being improved, with miniature sports courts being constructed and lush lawns lined with trees, being planted.

DuToitskloof Wines, with the continued hard work of their Fairtrade project, Fairhills, continues to improve the lives of rural people each year.  We trust the new facilities will assist in addressing social ills, provide improved healthcare, foster skills development and ensure quality education for the community. All this, to build a brighter, empowered future.

By: Andres de Wet

Security improvements and signage for the Library and Medical Centre

Security improvements and signage for the Library and Medical Centre

Our computer centre, undergoing duplication.

Our computer centre, undergoing duplication.

New developments, courtesy to some great partnerships.

New developments, courtesy to some great partnerships.

Our relocated library

Our relocated library

Corridor to the Waiting Room (foreground) and Consultation and Sick-Bays (background)

Corridor to the Waiting Room (foreground) and Consultation and Sick-Bays (background)

Yes, a PlayStation (one of two) for the young ones.

Yes, a PlayStation (one of two) for the young ones.

Installing a unit for our fully air-conditioned clinic and library

Installing a unit for our fully air-conditioned clinic and library

WM Morrisons, Origin and FairTrade opening the new clinic for the Fairhills DuToitskloof empowerment project

WM Morrisons, Origin and FairTrade opening the new clinic for the Fairhills DuToitskloof empowerment project

The generous grant from WM Morrisons being handed over.

The generous grant from WM Morrisons being handed over.

The mobile healthcare unit, bringing care to rural communities, when and where they need it.

The mobile healthcare unit, bringing care to rural communities, when and where they need it.

Some of our little beneficiaries (Fairhills Creche) welcoming the guests in a way only they can!

Some of our little beneficiaries (Fairhills Creche) welcoming the guests in a way only they can!

 

Lowest Common Denominator Wine Legislation

Computer mock-up of Penfolds label courtesy AdelaideNow: http://www.adelaidenow.com.au

Computer mock-up of Penfolds label courtesy AdelaideNow: http://www.adelaidenow.com.au

Alcohol advertising has been prohibited in several countries in the last decade. Last month, Australian health lobbyists took matters a step further, demanding graphic health warnings on the front labels of all alcoholic beverages, from spirits and beer to even their genteel ‘lifestyle’ cousin, wine.

In AdelaideNow, prime print media for South Australia’s capital, the rhetoric went thus, “The campaign, led by a range of vocal groups including National Alliance for Action Against Alcohol, the Alcohol Policy Coalition, Vic Health and the Cancer Council of Victoria, has targeted a range of products from beer, spirits, mixers and wine in its aim to combat public health hazards resulting from risky drinking practices.”

I’m certain the Barossa and Clare valleys are in a complete tailspin about these manoeuvres in Australia, thus I find myself weighing in on the debate as their southern hemisphere cousin.

Nobody can deny that alcohol abuse is a scourge. Nobody can deny that irresponsible consumption can lead to health and social problems. Nobody can deny that anything not done in moderation is usually bad for you. Why then, the target painted on the back of the alcohol industry? Same reason why the so-called sin taxes always increase, irrespective of the budget tabled: it is an easy target for tax hikes, public ire and zealous health lobbyists.

It’s easy to label any industry, associated with the production of a non-essential product, as unnecessary, a luxury, or in the case of alcohol, downright socially destructive. Then I pose the question to all sane-minded people, going back to, anything not done in moderation is usually bad for you: Are we to have graphic warnings of hardening arteries and people unable to escape the confines of their bed-prisons on BigMac burger packaging? Are we to have graphic warnings of rotting teeth on Coca-Cola cans? Are we to have graphic pictures on sweet-packets of removed digits and dead-tissue due to diabetes? Do we need provocative warnings on mens’ magazines such as Playboy and FHM of herpes and other STD infections? With debt being the greatest issue in the Western world, should we not have warnings on credit cards?

The point is, in a healthy democracy, the common denominator determines the public need, not the lowest common denominator. In a democracy, the right of the layperson is paramount, the rights of the careless minority, secondary. When this unwritten rule is disregarded, you create a nanny-state. A de facto over-legislated and heavily policed society is created, where freedoms of the many are curtailed, because of the irresponsibility or carelessness of the few.

Would-be alcohol abusers would not be put off by a warning or even graphic imagery. Extreme abuse is an illness, an addiction, something that must be treated clinically and psychologically. Would-be abusers don’t do so, because the bottle looks attractive. They do so, because societal or personal pressures trump their own inherent education about the perils of abuse. Education is the answer; social programmes in badly affected communities are the answer, not defacing brands.

In fact, in the South African context, it is not the branded wines which cause the social ills associated with alcoholism. It is the bulk wine sold by the litre, in nondescript plastic containers. If anything, one should aim to formalise distribution and pack quantities, to curtail the misuse of the product in bulk by individuals, in addition to public education.

Wine in particular is a lifestyle product. Wine is supposed to be a romantic affair, paired with friends, family and excellent food. To degrade a millennia-old product of the vine, the nectar of the gods, to the level of a scapegoat for social ills, seems blatantly reactionary.  This is not to deny that abuse of the product can become barbaric. However, a certain type of person becomes an addict; a certain type of beverage does not an addict make.

I hate to place the wine-label debate in a religious context. At the same time, no other story can illustrate what is being said more clearly than the following: When Jesus multiplied the bread and fishes, when He turned water into wine, I doubt he intended anyone to eat two fishes and three loaves of bread in one sitting. I doubt He wanted anyone to be morbidly obese and develop heart-disease and diabetes. Just as I doubt He wanted anyone to consume three bottles of wine in one sitting. Therein lies the point, even the most righteous of things can become an evil if abused.

Everything in moderation! May sanity prevail; seeking responsible consumption and sales, public education and enlightenment, rather than a convenient scapegoat panacea for legislative zealots.

Knowledge is Power

dem·a·gogue 

/’demə,gäg/

Noun

A political leader who seeks support by appealing to popular desires and prejudices rather than by using rational argument.

Admittedly this is a hard hitting definition for a wine industry article. Why this charged introduction? Leaders of this type can be dangerous to nations and even specific industries. Numerous developing nations have fallen into their clutches and recently, some personalities influencing agricultural policy in South Africa, have reared their heads.

A book a day keeps the demagogue at bay. Poor policy, poor practices, poor economic ideology and poor leadership is kept ay bay by an intelligent populous. Agriculture and the wine industry in particular, is in a fragile state at Africa’s southern tip. Without government support, often enjoyed by our northern hemisphere counterparts, eking out a living off the land can be a stressful one. Having personalities running about, with the aforementioned definition, could be a nail in the metaphorical coffin for some. There is only one solution: knowledge; Empowering the workforce with information and education to identify red herrings, before they take hold of a once thriving industry.

This is exactly what FairTrade and DuToitskloof’s Fairhills Project does. We have noticed a promising trend amongst the rural workforce on member farms. The digital satellite dishes decorate the roofs of homes, alongside the solar water heating panels. Smart phones and MP3 players are becoming commonplace, with working activity often sounding like a mini-concert in the vines. Social media activity is on the increase. First and foremost, the project’s library and computer centre on Lorraine is being well-utilised, free access to information technology and the internet is precipitating a knowledge revolution in the Fairhills’ community.

This all makes for a well-informed workforce that has a greater understanding of the world around him/her, a grasp of what is fair practice and what is not, an insight into current affairs and how to make informed decisions in an adolescent democracy, like South Africa’s. One also cannot discount how access to information can forge advancement in critical thinking and therefore, raise the value of human capital in these communities.

Improved employee-employer relations are a result. The recent labour upheaval in the agricultural sector was one such example. DuToitskloof and its associated producers experienced no issues. This is due in part to a successful empowerment project, but can also be attributed to a workforce that thinks critically, asks pertinent questions, can grasp basic economics and is informed enough to understand when someone/something is creating faux outrage for some external gain.

Not only can we thank our successful Fairhills Project and the FairTrade ethos for this blessing, but we need to thank the maturity of our community, staff members and foresight of the producers. Knowledge is power. Rather than legislating people out of poverty, a short-term solution with some painful consequences; we opted for a long-term permanent fix, educating, upskilling and informing people into greater prosperity. We all are bearing the fruits of this knowledge harvest that in turn, makes for a more successful, sustainable and pleasurable viticultural harvest.

 

The State of the Wines Address

Our winemakers unwinding at End of Year function, Chris Geldenhuys, Shawn Thomson & Willie Stofberg

Our winemakers unwinding at End of Year function: Chris Geldenhuys, Shawn Thomson & Willie Stofberg

I have found it particularly tough to write in recent weeks; the writer’s block was due to mutually exclusive reasons. One, the preoccupation with the redesign of our website and two, the spate of rural unrest that swept through the Western Cape in recent weeks.

Our website is a very positive development. It has taken a number of months to come to fruition, as we attempted to communicate “Du Toitskloof’s personality” on a computer screen. Quantifying it and putting personality to design is more complex a process than we had anticipated. However, with much collaboration, numerous marketing meetings and working with wine.co.za, we managed to work within their web-design template and come up with something more visually-stimulating, fresh and streamlined.

We have firmly jumped on the social media bandwagon in 2012 and this is reflected on our improved website, with a “Social Media Toolbox” located at the bottom of the page. With the plethora of platforms that appeal to different people, from Pinterest to Twitter, from Facebook to WordPress, we needed to speak to everyone without creating a cluttered appearance. We’re hoping our clients have found our increasing diversity useful and tailor-made to their needs.

On the slightly unpleasant side, the rural unrest in certain Western Cape farming communities has had us quite alarmed; the gross generalisation of public utterances have been extremely disheartening. As one of the largest FairTrade (Fairhills project) flag-bearers in Africa, with empowerment and best- in-industry labour credentials, it was heartbreaking and disappointing to have the entire industry painted with one broad brush by political opportunists.

Public anger was stirred in certain towns amongst the seasonal rural workforce or unemployed living in informal settlements. So much of the so-called “farm worker strike” was peppered more with rural-town service-delivery issues, structural societal unemployment and political posturing than it was for its media moniker: farm protest. This is evident in our valley, where seasonal work is rare, our community is part of the Fairhills project and where sound labour practices and rural empowerment is priority. You cannot mobilise content people working for mutual benefit, so we escaped the contagion. Through the hard work of farm employees and our accredited producers and their constant, collective engagement, we have escaped unscathed as a community and stronger than ever.

In better news, 2012 has been the year of the accolade. We have been completely humbled by the slew of awards that our wines have accumulated. Just late last week, three of DuToitskloof box-wine offerings made it to the Top10 in South Africa, with our Chenin Blanc taking poll position. This came on the back of a very successful Michelangelo Awards ceremony, awarding numerous of our wines, including an auspicious double gold for our Dimension red-blend. The FNB Sauvignon Blanc Top10 awards named us as one of the best in the nation and the only larger producer to win such a stamp of high-quality approval.  Even our brand new, naturally sparkling range, Cape Beach Club, was awarded as Best Value for Money wine in its category for 2013.

With the last couple of years being the time of austerity, we are pleased to offer wines of distinction at excellent prices. Stressed consumers don’t have to sacrifice their inner sommelier in lieu of their wallet. We will happily oblige no matter what the packaging may be; we do not compromise on excellence between the bottle or box, cork or screw-cap.

We are also getting close to announcing our premier red-blend range. At an exclusive tasting, prominent wine commentators were invited to the cellar to taste Willie Stofberg’s latest and greatest straight from the barrels. Once Quest is launched, we will have all bases covered and we will offer a wine for any occasion.

In the vineyards, things are looking good for 2013. Most vines look particularly healthy and although we had some pretty vicious wind over the last week or two, the damage appears to be minimal. The best Christmas present we can receive is if the weather continues to play ball; we could be in for a good harvest if current estimates are anything to go by. With a good winter behind us, our water reserves are also looking healthy for the latter part of summer.

Finally, but by no means least important, is the role that you, the loyal Du Toitskloof consumer, has played in making 2012 great. Thank you for continually believing in us, our producers, our winemakers, our workforce and other contributing parties. Thank you for rewarding our continued efforts to produce value-of-money wines in a socially responsible manner. Thank you for always arriving at the store and saying, “When in doubt, go with Du Toitskloof.” This vote of confidence in our unwavering commitment to consistent quality, is what keeps us successful and means we too, can look forward to an even better 2013 with your support.

Du Toitskloof & Fairtrade

Press Release: 19 November 2012

Du Toitskloof Wines (DTKW) is very proud of the fact that in terms of the accreditation by Fairtrade of the cellar and the farms of all its members almost eight years ago, it presently operates and sells Fairtrade certified wines, either in bulk or bottle, supporting one of the biggest Fairtrade projects anywhere in the world.

To receive Fairtrade accreditation, DTKW and its members had to achieve and has maintained a high standard of ethical and sustainable farming and winemaking practices, particularly in the treatment and remuneration of workers. Every farm and the cellar, undergoes a stringent auditing process each year for the renewal of their Fairtrade certification.

All cellar staff members are paid substantially more than the minimum wages prescribed by government. However, the ethical treatment of staff involves much more than the monthly or weekly wages they earn; it also involves their overall level of well-

Fairhills kids playing at the newly renovated Tierstel Daycare Centre – Now sports veggie tunnel

being and quality of life. For this reason, accommodation is made available to them free of charge or at very low monthly rentals. Early in 2012, DTKW upgraded all its staff accommodation. Houses were gutted on a rotation basis and completely refurbished: new ceilings, new floors, kitchen cupboards, bathrooms, new plumbing and new electrification were installed.

The Fairhills project that has resulted from our Fairtrade accreditation, has contributed enormously in recent years to the enrichment of the lives of not only the workers, but of their families, in particular the children. Everyone is involved in this project: all our 13 producer-members, their 19 grape farms, approximately 400 farm workers and their 1 200 dependents.

The project is managed independently by a committee of 34 farm workers, who decide how the premium income will be allocated and to which projects. The premium of €0.70 in the case of red wine and €0.80 in the case of white, is paid by socially-conscious consumers, who buy Fairtrade wines such as those produced by DTKW, thus contributing to the upliftment of workers in participating emerging countries.

In addition to the premium paid by consumers, the Fairhills project also receives funding from certain overseas retailers, local non-governmental organisations, South African government departments with DTKW itself, a substantial contributor.

One of the first projects initiated by Fairhills, was the establishment of day-care centres for the children of working parents, staffed by trained caregivers. Three have been in operation since 2006. Today they provide care for 170 children between the ages of three months and five years. The children are transported to and from the centres in buses bought for this purpose, receive two nourishing meals a day, and are checked once a week by a qualified medical nurse. All activities are selected to stimulate development while the older children, those between four and five years old, are taught computer literacy.

These centres, where children from non-Fairtrade farms are also welcome, are run by an ex-farm worker and a management committee of farm workers. They provide employment for 23 women from the surrounding farms, who all receive ongoing training in early-childhood development.

The Fairhills Project is also deeply involved in the running of the Lorraine Primary School, situated on one of our member farms. The school has approximately 100 learners, of which almost 90% are from member farms. It originally only consisted of three classrooms. The first addition was a kitchen, where meals could be prepared for learners as well as for the little ones in day-care centres.

In the last few years separate classrooms were added for grades 3 and 4, while a new classroom for Grade 5 is proposed for 2013. When completed, every grade will have its own classroom, where specific learners can be taught for longer periods in a familiar environment.

A community library opened its doors two years ago, which serves both learners and adults. In the same year the school completed construction of a computer centre, which today, has a bank of 28 computers. Those receiving training in addition to the older children at the day-care centres, are learners at the primary school, as well as Fairhills learners in Grades 11 and 12.

Attached to the school is an after-care centre available to learners up to and including Grade 4. These learners are assisted with their homework and also receive an after-school lunch. At the same time, it provides employment for four adults who manage the programme.

Over the years a community centre was built which plays an important role as a focal point of social activities and a meeting place for members of the community.

 —Ends—